COWON's First Flash Memory-based PMP with a 4.3-inch Widescreen and SDHC Memory Expansion Slot Offers the Industry's Best Media Format Support and Extended Battery Life at an Attractive Price
IRVINE, Calif. – October 27, 2008 – Committed to delivering the most innovative and versatile
digital media experience, COWON America, Inc., today announced the shipment of the
COWON O2 touch-screen portable media player (PMP). The COWON O2 is the company's
first PMP with a large 4.3-inch widescreen to integrate flash memory to improve performance
and battery life. Coupled with the COWON Power Management System, the O2 delivers an
impressive eight hours of video playback and 18 hours of audio playback. The O2 also features
a newly designed user interface, and the industry's best video and audio media format support.
Configured to attract both the casual and power users, the O2 is available with 8GB,
16GB or 32GB internal flash memory and priced at $219.99, $249.99 and $299.99, respectively.
Each player is equipped with a memory expansion slot supporting SD and SDHC memory cards
for additional removable storage capacity.
Developed for the U.S. market by COWON Systems, a global leader in digital
multimedia solutions, the COWON O2 is now available at JetMall (www.jetmall.net) and at select U.S. authorized retailers Amazon.com, Newegg.com, B&H Photo-Video, ZipZoomFly.com and eBay.com.
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"The COWON O2 widescreen PMP is one of the first in the industry to integrate flash
memory. Using flash memory, we were able to design a smaller, sleeker device that offers
longer battery life and improved shock resistance," said Francis Choi, COWON America's senior
marketing manager. "At the same time, the O2 is packed with high-end features such as a
touch-screen user interface, JetEffect sound effects, and HD video playback capability. With its
sophisticated minimalist design and reasonable price, the O2 is sure to please every gadget
shopper and digital media enthusiasts."
COWON O2: Powerful and Versatile PMP
"Available in black and white, the COWON O2 is loaded with powerful features for the
videophile including the latest Texas Instruments DaVinci™ chipset, a 4.3-inch widescreen
digital TFT display with 480x272 resolution, and video output capable of delivering HD video (up
to 720p resolution) using an optional composite cable. The O2's list of video file formats and
codecs supported include:
Video file formats: AVI, WMV, ASF, MP4, MATROSKA (MKV), OGM, MPG/MPEG, DAT,
Video codecs: DivX 3.11/4/5/6, XviD, MPEG-4 SP/ASP, WMV 9/8/7, H.264, M-JPEG,
For the audiophile, the O2 includes all the audio enhancement technologies that
COWON fans expect, including a 10-band custom equalizer with eight presets, built-in speaker,
JetEffect sound effects developed for COWON by BBE Sound, Inc. (www.bbesound.com), and
an expansive list of audio file and codec support, including:
Audio file formats: MP3/2/1, WMA, ASF, AC3, FLAC, OGG, MATROSKA (MKA), TTA, APE,
MPC, WV, WAV
Audio codecs: MPEG1 Layer 1/2/3, WMA, AC3, FLAC, OGG Vorbis, OGG FLAC,
APPLE Lossless, True Audio, Monkey Audio, MusePack, WavPack,
Completing the O2's all-in-one package is a photo viewer with support for JPG, GIF,
PNG, TIF, BMP and RAW formats; document and CSD (compact shared document) viewer for
PDF, Word, PowerPoint, Excel, HTML and other file types; high-quality FLAC-format audio
recorder; and a built-in basic/scientific calculator and notepad.
The COWON O2 measures 4.70 x 2.89 x 0.70 inches and weighs 7.23 ounces.
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Note to Editors: High-resolution product images and detailed specification sheets of the
COWON O2 are available upon request. Please contact Sung Choi at
About COWON America
COWON America, Inc., is a division of COWON Systems, Inc., a global leader in digital
multimedia solutions. The company remains at the forefront of new multimedia software
developments and sales of COWON products in the North American market, including various
versions of multimedia software (COWON Media Center), portable MP3 players (iAUDIO) and
portable multimedia players (COWON Q5W, A2 and D2).
COWON Systems is headquartered in Seoul, Korea, with its North American division
office located in Irvine, Calif. More information about COWON America and its products is
available online at www.cowonamerica.com.