- A significant upgrade from the previous
- Optimized for portable devices to offer a more natural live presence
- The 'COWON S9' will be the first to feature BBE+
- Upgraded to realistic JetEffect 2.0 based on BBE+
Seoul, November 27, 2008 – Cowon System Inc. (CEO Nam Kyu
Park, www.cowon.com) today announced
that it will be the first manufacturer to feature BBE+ technology,
the latest sound effect by BBE Sounds, Inc., in its portable multimedia
Cowon will feature BBE+ in its new products as per an exclusive
contract with BBE Sounds, Inc., which was renewed in July. BBE+
technology includes upgrades of BBE, Mach3Bass, 3D Surround and
MP Enhance featured in the previous BBE sound effect – in
effect, a particularly significant upgrade of BBE. BBE+ restores
natural warmth and aural detail with sound effect optimized for
portable devices to give a realistic, more dynamic listening experience.
Cowon will first implement BBE+ in the COWON S9, the flagship model
available in December. The new product includes JetEffect 2.0, an
upgrade of Cowon's unique sound effect which utilizes BBE+, EQ filter
and stereo enhancement with approximately thirty sound effects including:
BBE ViVA, BBE Headphone, Hiphop and Hall. Therefore, the new product
is expected to cater to all varieties of musical tastes in a wide
range of customers.
Many well-known musicians, such as Eric Clapton, Kenny G, Michael
Jackson, Billy Joel, Bon Jovi, and many others, have embraced BBE
Sound's high definition sound technologies in their recordings.
These technologies are also available in consumer electronics products
from the world's top consumer electronics manufacturers, such as
LG and Sony. Thanks to Cowon's exclusive right to use BBE Sound's
technologies in its portable multimedia devices, Cowon will be renowned
for its unprecedented level of definition, presence and sheer musicality.
Nam Kyu Park, CEO of Cowon said "the ultimate BBE+ technology
has taken sound fidelity to new heights," and added that the
"more rich and powerful sounds of JetEffect 2.0 upgraded from
BBE+ will offer customers more realistic and satisfying sounds."
The 'COWON S9' MP3 Player is also the first to feature the AMOLED
display with 16 million colors. This new product with outstanding
features and realistic sound quality will be available in mid December.